If you like, you can also download the Loftie app to modify your alarms wherever you are, but it’s not a requirement, and the online Loftie help page is solid for answering any questions you might have.Īfter five minutes, my Loftie was up and running on East Coast time. The set-up instructions came on a single, folded piece of paper the size of a jumbo candy bar, and were pretty simple: Just plug Loftie in, connect it to your Wi-Fi, and explore from there. Well, unboxing your Loftie is just as sexy, no question about that The black clock has a built-in screen and an optional warm light underneath that makes me feel a hell of a lot more sophisticated than I am, and the speakers have a pretty impressive sound given the compact, six-inch length of the clock. It was powerful, minimal, and even a little enigmatic. I was lucky enough to receive a Loftie for an honest review from the women-owned wellness and shopping platform The Verticale, and gave it a test run for a full two weeks to see if it would live up to the hype.ĭo me a favor? Dig into your early 00s brain, and recall that feeling of unboxing your first iPhone. It helped me set realistic boundaries with my tech and my health to find the proverbial “balance between cigarettes and tofu,” as Gwyneth Paltrow (lol) once said. Loftie promised to help me with all of that. I can spend hours on TikTok, and I’m a total chump for those autogenerated iPhone memory slideshows a “quick five minutes” on my iPhone in the morning can quickly turn into a half-hour of doom-scrolling that wakes me up on the wrong side of the bed, with eyes that look like young Satan in Rosemary’s Baby. “Smartphones have taken over pretty much everything,” explained the brand, “alarm clocks and our quality of sleep included, between blue light, endless scrolling, and more, ruining your sleep.” I hate to admit it, but they’re right. As their eponymous, founding creation, this smart alarm clock connects to your Wi-Fi to bring you relaxing soundscapes, bedtime stories, and, most importantly, to automatically sync to your time zone as you set your wake-up alarms-and unlike many "smart" home audio devices, it's all without ever collecting your data (Loftie respects your boundaries!). I just want to live smarter with my existing tech, and that’s what the makers of the Loftie believe, too.
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